About Soft Fittings


Welcome to Soft Fitting, a name synonymous with excellence in building materials, bathroom accessories, hardware, and electrical items. Since our inception in 2002 in Dubai, UAE, we have grown from humble beginnings—a single small shop—to becoming a leading player in the industry. Today, we proudly operate six state-of-the-art showrooms across the UAE and Qatar, serving a diverse and ever-expanding clientele.

At Soft Fitting, we believe in setting benchmarks for quality and service. As an ISO 9001:2008-certified company, we are committed to upholding the highest standards in every aspect of our operations. Our business strategy is built around customer-centric values, focusing on understanding and exceeding the needs of our clients.

We take pride in offering an extensive range of premium products, sourced from 82 renowned brands across the globe.

Whether it's building materials that form the backbone of construction, stylish bathroom accessories, durable hardware, or advanced electrical solutions.

we ensure that every product meets international quality standards and the expectations of our valued customers.

Our growth is a testament to our unwavering dedication to innovation, quality, and customer satisfaction. From contractors and architects to homeowners and businesses, we cater to a broad spectrum of customers, providing them with products that seamlessly blend functionality, durability, and aesthetics.

With a strong presence in both the UAE and Qatar, Soft Fitting continues to expand its footprint while staying true to its core values. We invite you to visit our showrooms and experience the exceptional range of products and services that have made us a trusted partner in the building materials industry.

Our Vision


To be an assertive and innovative team, leading the market in our key product categories, selected by customers by choice and be a catalyst in creating successful lives for the people associated with us.

Our Mission


Reach to every building material shop, be a strong presence in project segments through our price competitiveness, optimized stock capability utilization and superior customer service.

WHY WE ARE THE BEST

UAE

Location

1000+

Trading Customers

1500+

successful Projects

Top-Quality Brands


Our commitment to quality is reflected in our exclusive partnerships with 82 top brands from around the globe. These renowned brands are carefully selected to ensure that our customers receive only the finest building materials, bathroom accessories, hardware, and electrical items. With Soft Fitting, you are assured of superior products that meet international standards and exceed expectations.

Product Availability


We understand the importance of timely access to essential materials. With extensive warehouses strategically located in Ras Al Khor and Al Quoz, we ensure the availability of a vast inventory of premium products. This robust infrastructure allows us to bring selected brands to your doorstep quickly and efficiently, minimising delays and streamlining your projects.

Delivery System


Our dedicated logistics and supply management system is designed to meet your delivery needs with precision. Whether you're working on a small renovation or a large-scale construction project, we guarantee on-time delivery through a fleet of well-maintained vehicles and a professional logistics team. Our seamless supply chain ensures that your projects stay on schedule without any compromise on quality.

Customer Focus


At Soft Fitting, our customers are at the core of everything we do. Our dedicated customer support team is always ready to assist you—whether it’s providing product information, resolving queries, or ensuring a smooth buying experience. We prioritise your satisfaction, building long-term relationships based on trust and reliability.

Authorized Dealer for SANTHEREM Across UAE and GCC


At Soft Fitting, we are proud to be the authorized dealer for SANTHEREM, a globally renowned brand offering ultimate water supply solutions. Our partnership with SANTHEREM allows us to provide cutting-edge products that ensure efficient, reliable, and sustainable water management for residential, commercial, and industrial applications.

With a strong presence across the UAE and GCC, we bring SANTHEREM’s advanced water supply systems directly to your doorstep, supported by our extensive network, robust logistics, and unparalleled customer service. Whether you're looking for innovative solutions for plumbing, irrigation, or large-scale water projects, Soft Fitting and SANTHEREM together deliver excellence that meets the highest international standards.

Choose Soft Fitting for premium access to SANTHEREM’s world-class water supply products. Your trusted partner in building solutions.